So what’s driving the Tik Tok Shop boom? Below I break down why TikTok Shop works, the brands using it to scale, what it means for investors, and the money questions every consumer brand should ask before going all in.

For decades, winning in CPG followed a familiar formula. Build a strong product, secure placement with a retail buyer, and fight for visibility in stores like Target or Whole Foods. Layer in paid media to drive awareness and, if everything worked, velocity would follow. It was a system built around access: to shelves, to distribution, and to the consumer’s attention. That system still matters, but it’s no longer the primary driver of discovery. Increasingly, demand is created before a consumer ever sets foot in a store or opens an app to shop.

For many brands today, technology sits at the centre of how the business operates, from booking systems and payments to supply chains, inventory forecasting, customer data, and even product development. It is no longer just a marketing tool or ecommerce channel.

The CFO who gets you to Series C is rarely the CFO who takes you to IPO. Yet most boards still hire “a CFO” as if the role is static.

In 2025, the supplement category is experiencing a transformation unlike anything happening in food, beverage, or beauty. It’s not simply that the market is growing; it’s that the role supplements play in consumers’ lives has fundamentally changed.

Digital-first shopping behaviours like AI-powered personalisation, and influencer-driven discovery, have reshaped how products are made and marketed. The winners are those who are blending creativity with commercial intelligence and understand that finance plays just as important a role as design or brand storytelling.

One of the best parts of working with CPG start-ups and scale-ups is seeing that moment when everything clicks: products are moving, doors are opening, and customers are coming back for more.

In a world of shifting tides and surging tech waves, we are seeing immense industry growth and new industries all together. Startups are emerging and growing rapidly as they follow and accommodate these trends of growth, and this is a time exciting as ever to dive into the startup world. In this article, I will explore the fastest growing industries in the United States, and discuss their impact on our tech-driven world.

Drinking alcohol has no doubt been a staple in society and the alcoholic drinks market is massive. However, since the pandemic, we have seen a rise in people wanting to have alcoholic alternatives that don’t lack flavor and sophistication.

Boston and New York are well known for being innovative and creative hubs for new start-ups and businesses to thrive

Hiring a CFO is a huge milestone for ambitious start-ups. These experts can completely transform the financial health and revenue potential of small businesses. CFOs often tackle vital responsibilities such as revenue forecasting, cash flow management, and strategic planning - all of which are key to sustained growth.

Fashion is big business. The global apparel market is growing year on year and is expected to reach an extravagant USD$1.5 trillion in 2020. But what does it take to be successful in such a competitive industry that is already bursting at the seams? Alex investigates some iconic fashion founders who have done just that...

Fashion and technology haven't always kept pace with each other, but that could be about to change. With advances in blockchain technology, RFID chips and more; we could be about to see a fashion tech revolution.

With retail giants closing down around us, we examined 9 of the fastest growing UK businesses to try and work out what makes them tick...