The CFO who gets you to Series C is rarely the CFO who takes you to IPO. Yet most boards still hire “a CFO” as if the role is static.

Hiring the right finance talent can unlock growth and improve your commercial decision-making. It also brings structure to creative chaos... But too often, agencies fall into traps that lead to mismatched hires, wasted money, and endless frustration. And they could all have been avoided if they’d just turned to a specialist. If you’ve ever rehired for the same role twice in a year, or onboarded someone great on paper who didn’t quite click in reality, this is for you…

2025 has been a big year for finance professionals across the creative industries. Agencies have been tightening budgets and production companies are rethinking their funding models. As a result, the financial sector has been complex but also full of opportunity.

There’s been no shortage of hot takes about AI and creativity floating around.

When it comes to advertising, some brands rise above the noise by tapping into powerful emotions that connect with their audience on a deeper level.

In a world of shifting tides and surging tech waves, we are seeing immense industry growth and new industries all together. Startups are emerging and growing rapidly as they follow and accommodate these trends of growth, and this is a time exciting as ever to dive into the startup world. In this article, I will explore the fastest growing industries in the United States, and discuss their impact on our tech-driven world.

Once upon a time, marketing agencies existed to solely sell services to business and help companies make a profit. Today, some marketing agencies have chosen to be a driving force for good, offering a wide range of services - from campaigns and social media management to digital strategies and product launches - and many are focusing on selling goods and services that are people - and planet-friendly.

We want to talk to you a little bit about what comes next. At the moment, it seems that every article or opinion piece is either leading you down the garden path by pretending all is fine and nothing has changed, or they’re pushing a narrative of doom and despair. As with most things, we need to be setting our sights somewhere down the middle - but with an optimistic twist. Allow Olly to elaborate...

Every so often a company comes along that defines their market. It’s the reason why we call vacuum cleaners ‘Hoovers’ and why stick-based adhesives are called Pritt-sticks (a slice of primary school nostalgia for you all there). Netflix are this generation’s industry defining company... Shianne explores their effect on film and TV.