Ticket touts have been a bane of the entertainment industry since time immemorial. You could bet money that even outside the famous colosseum in Rome there was a guy in a tunic shouting ‘GET YER GLADIATOR TICKETS, SEE THE LIONS EAT THE CHRISTIANS TODAY!”.
Ticket touting has been such a big feature of entertainment history, there are even famous touts – such as Stan Flashman, a man that claimed to be able to find ticket to events from World Cup finals to Buckingham Palace garden parties with the Queen.
“Tickets to meet the Queen? Completed it mate” – Stan Flashman
This article is all about ways technology can stop the touts, and it may leave some of you wondering why we’d want that to happen. You may have even chanced it at a sold-out event, bought a ticket off a tout and had a great night. The fact is that on the whole, touts are damaging the entertainment industry and pricing-out core fans. For example, the Financial Times ran this piece that highlights the cost of a Loyle Carner gig on tout website viagogo… The original ticket sold for £27.50 but the tout cost was a staggering £237. I’m pretty sure Lambeth-born Loyle would rather fans pay the price he set and decided was fair than had to fork out a week’s wages to see him in concert.
"We want our fans to have a fair opportunity to buy tickets at face value. We applaud the work… to bring greater transparency to the murky world of ticket touting"
Touts may have been around since the dawn of entertainment, but we’re hurtling towards 2020 - technology is advancing rapidly and the digitisation of everything from music rights to currency is well and truly upon us, so surely a solution must be on the horizon?
After searching high and low and comparing the results I’ve settled on one such solution as the answer to the tout problem: Dice. Dice are a ticketing provider with a difference: every ticket sold is mobile-only, meaning you have to store on your phone as an e-ticket. The e-ticket generates a QR code to be shown and scanned at the door of any given concert to gain entry.